Sunday, 9 December 2012
Choosing the Right Products to Review
Blog owners are looking for new ways to make money without scattering ads all over their site. You can create reviews of products and include affiliate links to earn some extra money from your blog. However, you need to ensure you are taking the right steps to make this work for your blog. You don't want to walk down this road casually, as it will hurt your readership rather than increasing your profits.
Probably the most important thing to do is forget any product that does not pertain to your audience. Regardless of how good an opportunity is, you won't get many sales if the product is unrelated to your blog. Choosing products that are a good fit with a smaller profit margin will end up earning you more. Your readers will respect your opinion about products within your niche. This is the expertise they are coming for.
You may want to purchase any product you are thinking about reviewing, as long as it is not too expensive. You will hurt your reputation if you give a positive review of a product that is of poor quality. Don't review anything you wouldn't use yourself, and be honest about any issues you come across. They may not kill reader's interest in the product, but by being aware of potential issues, you can help them avoid them.
Don't forget to include details about various aspects of a product. If it is "some assembly required," say so. Your readers are looking for this information when they read your review. This will help them make a decision if they are looking for specific features. You may even want to compare other products that have similar function so that readers can choose the one that best fits their needs.
Think about the last informational you saw. They are all hype and no substance. You need to make sure your reviews do not fall into this pit of problems. Honesty is important, but so are concrete facts. If there are any performance statistics available, include them. You may even want to test them a little yourself and report on your findings. If the product is only for people looking for something on a budget, say so. These people are a valuable part of your audience too, and they will appreciate your input.
Don't be afraid to give a product a negative review, as long as it is warranted. Be sure to give reasons why you are unhappy with the product. While it may not generate income, it will increase your integrity. Of course, this should not be the bulk of your work, but when they are appropriate, go ahead and write them.
Using reviews as a method of affiliate marketing can either be a dream or a nightmare. By choosing the right products and making honest reviews you can not only generate an income, you can increase your reputation. You need to remember that your long term goal is to create a viable business, not make a few quick bucks.